Importance of Being Earnest: Street Marketing
Posted in Community on July 29th, 2009 by By the Bootstraps – Be the first to commentI was walking down Sheridan Avenue in Evanston near the Northwestern campus when a man asked me if I would like a free sandwich.
Being the impoverished graduate student I am, my immediate response was “Yes!”
He handed me a flier for Wilddogz, a sandwich shop on 1625 Chicago Avenue. The flier included three coupons – a Greek Combo Plate packed with food for $6.99; buy one sandwich, get one free; and $5.00 off any order of $25 or more. A new eating option four blocks away from campus just became available to me because of the business’ use of street solicitation.
I usually don’t use those kind of fliers (though I always accept them because I feel so bad for the employees), but its convenience makes me more likely to check out Wilddogz.
Would you visit a business after receiving a coupon/flier?
Wilddogz, 1625 Chicago Ave., Evanston, IL (847) 869-WILD.






