By the Bootstraps

Chamber of Commerce: a local business society that advocates for member businesses in its community.
Independent/Small Business: a business that does not have any chain or franchise locations with 20 or less employees.
Upselling: the practice of adding on similar or accompanying product to a customer’s basket as they shop. Mari Luangrath, owner of Foiled Cupcakes, explains: “For example if you’re at Nordstroms and you’re buying shoes, they always try to sell you the [shoe pad] to go with them,” Luangrath says. “Trying to add on a little extra.”
Social Media: “online content created by people using highly accessible and scalable publishing technologies” (Wikipedia definition).