Foiled Cupcakes delicious treats (via Foiled Cupcakes)
In an earlier post, By the Bootstraps spoke with Mari Luangrath, owner of Foiled Cupcakes, a cupcake delivery service based out of Naperville. Mari did a great job speaking to us about how her business has used social media to grow, but there’s more to Foiled Cupcakes than just Facebook and Twitter.
Now more than ever businesses are experimenting with social media to build a loyal customer base during the recession. By the Bootstraps spoke with Mari Luangrath, owner of Foiled Cupcakes, a cupcake delivery service based in Naperville that has a solid social media presence. The business delivers cupcakes to Chicago and the west suburbs. Within a few months of its opening, the store has more than 2,900 followers on their Twitter page and more than 600 fans on their Facebook page.
Mari Luangrath is the owner of Foiled Cupcakes
Just how does Luangrath use social media for her business? Listen to our conversation, or read the transcript below.
By the Bootstraps (BB): What drew you to Twitter?
Mari Luangrath: I have a college friend who was on Facebook and he kept tweeting and I said what is this? [laughter] We did a quick Facebook chat and he said you need to get in touch with my friend. So he put me in contact with his friend whose name is Adrian Dayton and we had a 30 minute conference call and he said, “You need to get on this.” And I got on and I said, “I don’t know what I’m doing. I have no idea what I’m doing.” And then about a week later I still had no idea what I was doing, but I had people following me and excited about cupcakes.
BB: How do you use it?
ML: My personal reason for using social media is just to reach out to people and develop relationships with them. I certainly don’t use social media strictly as a selling tool and I certainly try to balance out the whole personality of our brand along with some information about what we do and making it fun and keeping it exciting. I would say what we do is just a mix of relationship building and interaction with our consumer.
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